Bally Is On A Mission To Save Mount Everest

GQ Middle East: Bally has launched its Peak Outlook initiative, which aims to promote the protection of Mount Everest

Back in 1953, Sir Edmund Hillary and Sherpa Tenzing Norgay were the first men to ever reach the summit of Mount Everest. What did the latter have on his feet? A pair of Bally boots, of course.

And so set in stone was the Swiss brand’s association with mountaineering, which has continued into 2019. Earlier this year Bally sponsored a clean-up mission that removed more than one tonne of waste, over half of which was collected in the “Death Zone” (above 8,000 metres). Taking place from April to May, the expedition was led by Dawa Steven Sherpa, leader of Eco Everest Expeditions. Then in June, another clean-up trek took place, with the aim to remove the leftover waste and debris from more than 1,200 climbs.